Artefact is a collaborative Creative Branding Studio working with brands that struggle to find their
identity, voice, and personality.
Because nobody wants to interact with a brand that's basically an unplugged robot.
If your brand feels awkward, lifeless, or socially constipated, your audience knows before you do.
You've Tried Everything, But Nothing Tracks
A/B Testing
till your eyeballs crossed
Ads on Ads on Ads
Congrats, you helped fund Zuck's yacht upgrade.
Customer Surveys
With results that make you question the entire survey.
Discounts
so big they drained your grandkids' pockets.
New Website
New Website
"Game Changer"
. . . so they said.
Influencers
who couldn't get an auto-flush toilet to flush.
Logo "Refresh"
that only refreshed your love for the original logo.
WE GET IT. NOBODY WANTS TO REBUILD THE ENGINE AS THEY'RE PUSHING 80 DOWN I-75.
But if the engine's shot, it doesn't matter how hard you stomp the gas. Pile on the A/B tests, spin up a shiny new website, and blast ads from Detroit to Denver - none of it works if your brand has the personality of a beige minivan.
Think of it like this: you finally meet your hero...and discover they only eat plain hot dogs - vibe killer on the spot.
So let's fix the REAL problem.
Time to go back...back to YOUR COMPANY'S defining moment.
We go "back to the founding". . . to the moment you had that spark, that obsession, that McFly moment where the idea hit you harder than 1.21 gigawatts.
CHARACTER
We uncover "who" your brand really is, and we bring it to life. Don't worry, our goal is not to create a character for your brand - it's more of a metaphor (unless your brand needs a real character). Your character will become the foundation of your brand. And we'll show you how it can drive all business decisions.
ARCHITECTURE
We engineer a scalable identity system that doesn't collapse when marketing sneezes.
TRANSMISSION
This is how your brand character powers up and travels into the world. You may know it as activation, but we shift it into high gear.
